Is It Time to Review Your District's Communication Strategy?

You've done it: you've made it to the second half of the school year! When you think back on all your district's events and causes for celebration thus far, ask yourself: do you consistently inform your stakeholders about the great things going on in your schools, or is all the positive news kept within the school building's walls? If the latter, now might be a good time to re-evaluate your district's communication strategy.

What's the point?

1. You are the chief storytellers of your district. Whether you are the superintendent, an administrator, a classroom teacher or a custodian doesn't matter. What matters is that you and your fellow staff members, who are on the front lines, know better than anyone the success stories that happen every day in your buildings. And if you don't tell those stories, who will?
2. Furthermore, it's critical that you are part of the conversation that is going on regardless. If you don't take to social media, for example, you have no way to control any part of the message that is being shared. This is often where incorrect information and those dreaded rumors run rampant. If you don't have a presence there, you cannot correct the public with accurate information.
3. Your community wants to hear specific examples of how the schools are providing their children with high-quality, well-rounded educational experiences. Again, if you don't share those, how will they know?

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