Holiday Breaks: No Time to Slow Down on Social Media!

The much-anticipated holiday break is something all educators and students look forward to: time to read, enjoy family, hang with friends, relax with a favorite hobby and catch up on much-needed sleep.

As a school leader, you may be tempted to go radio silent on your school's social media accounts during vacation, but the holiday break is a perfect time to grow and engage your audience. Why? For one, most people's schedules are a big lighter leading up to the holidays, and they are actively looking at their social media feeds on a regular basis. Many others are on vacation, so they have ample time to peruse Facebook, Instagram and their other sites. Take advantage of this! Even though your school isn't currently in session, there are still things to share with your families. Like what, you ask?

• Tips and tricks to keep students learning over the break. This can be fun educational games, local learning events and book reading challenges, to name a few. If you have a family-focused Pinterest board, post resources that parents/guardians can use to help their students during the time off.
• Are you taking a field trip with a group of students to look at lights, ice skate or sing carols? Share video or pictures of the students/teachers in action. Who doesn't want to see a favorite teacher fall down on the ice?!?
• Are your students donating time or gifts to a local charity? Share video or pictures of them supporting their community.
• Collect pictures from staff members and families that display how they're spending their holidays to show the diversity of celebrations going on.